EXPLORATION
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PLAYER CLASS: PAID MEDIA STRATEGIST

Every campaign.
A new quest.

I’m Tan Zhan Pheng, a Paid Ads Team Lead connecting campaign strategy, creative development, and performance optimization across regional markets.

Start exploring ↓Player Resume ↗
● PLAYER PROFILE / TZP_01
TAN ZHAN PHENGPAID ADS TEAM LEAD
Based in Petaling Jaya
Working across regional markets↗
RM100K+Monthly advertising budget overseen
6 marketsMY, SG, BD, NP, TH, HK
METACore paid media platforms
01 / Skill tree

The campaign
loadout.

From the initial brief to the next round of optimization, I bring strategy, people, and campaign execution together.

01

Media strategy
& budget planning

Aligning audiences, channels, and campaign plans with business goals. Allocating spend across markets and platforms to support campaign performance objectives.

Media buyingBudget planning
02

Campaign analysis
& optimization

Using performance insights to test targeting, bids, budgets, and creative. Monitoring CPA, CPFTD, ROAS, LTV, and CAPI to inform campaign decisions.

Performance reportingCampaign testing
03

Creative development
& team leadership

Guiding junior media buyers and collaborating with design and content teams on creative concepts, ad copy, and briefs. Turning campaign results into stakeholder recommendations.

Content developmentLeadership
04

Branding &
community building

Creating communities that connect players with the brand, building relationships and ensuring a win-win solution for both players and the brand.

Brand connectionCommunity building
02 / Career quest log

Experience earned.
Next quest ready.

Paid campaigns, regional content, and growing leadership responsibilities.

Paid Ads Team Lead

Sep 2024 — Present
Visionix · Petaling Jaya, Malaysia

Develop media buying strategies and lead junior buyers across Meta and Google, overseeing a monthly advertising budget exceeding RM100,000.

Open mission briefing
  • Execute paid ads campaigns.
  • Set KPIs and daily workflows for the team.
  • Oversee projects in Malaysia, Thailand, Bangladesh, Nepal, and Hong Kong.
  • Shape creative concepts, ad copy, and briefs with design and content teams.
  • Monitor performance and optimize targeting, budgets, bids, and creative.
  • Present insights and recommendations to stakeholders while managing multiple campaigns and deadlines.
Meta AdsGoogle AdsRegional campaigns

Core Team Member

Sep 2024 — Present
Visionix · Concurrent responsibility

Contribute to company strategy, operational frameworks, and go-to-market planning. Collaborate across departments on core processes, team culture, product direction, and long-term planning.

Senior Social Media Specialist

Jun 2023 — Jun 2024
Blacksire · Selangor, Malaysia

Led paid advertising projects for Malaysia and Singapore across Meta, Google, and YouTube. Planned monthly and quarterly media budgets, developed advertising materials, and coordinated tracking and reporting.

Social Media Specialist

Aug 2022 — May 2023
Blacksire · Selangor, Malaysia

Managed Facebook, Google, and YouTube campaigns, monitored metrics, and adjusted activity against campaign objectives. Worked with marketing colleagues on strategy, performance updates, and brand engagement.

Digital & Social Media Executive

Jan 2021 — Aug 2022
Enterpryze · Kuala Lumpur, Malaysia

Managed social media channels across Asia-Pacific and Japan. Planned content and campaigns, coordinated with cross-functional teams, and maintained brand consistency across regional activity.

03 / Origin story

Clear thinking.
Collaborative execution.

My work connects the analytical and creative sides of marketing: understanding campaign performance, shaping the next creative brief, and helping teams execute with a shared direction.

I lead and nurture team members, helping them grow their skills, build confidence, and become better versions of themselves.

Alongside paid media delivery, I contribute to business strategy and operational processes. I advise on promotional offers, execution, and retention strategy.

Paid media strategyMeta AdsGoogle AdsYouTube AdsCampaign optimizationPerformance reportingStakeholder management
04 / Co-op mode

Ready for a strong addition to your team?

Reach out to me and let's talk.

Invite to your team ↗
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